{"product_id":"9780986397301","title":"Give for Good: A How-To Guide for Business Giving","description":"\u003cp\u003eIf you’re one of the many businesses who want to give back to the community and be sure it makes a difference, check out \u003cem\u003eGive for Good: A How-to Guide for Business Giving.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAfter reading \u003cem\u003eGive for Good\u003c\/em\u003e, you will:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eGive back to the community with more meaning and impact\u003c\/li\u003e \u003cli\u003eMost effectively engage your employees\u003c\/li\u003e \u003cli\u003eMore easily say ‘no thanks’ to solicitations\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eGive for Good \u003c\/em\u003eprovides a step by step guide to help businesses most quickly and easily build a smart strategic philanthropy plan that is both good for business and creates a fulfilling community investment, including sections to:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eChoose your focus and causes\u003c\/li\u003e \u003cli\u003eSelect what to give – money, volunteer time and donated product or service\u003c\/li\u003e \u003cli\u003eDecide how much to give\u003c\/li\u003e \u003cli\u003eChoose who to give to\u003c\/li\u003e \u003cli\u003eMeasure your impact\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cp\u003eWhy is business giving important?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eConsumers\u003c\/strong\u003e: 90% of Americans are likely to switch brands to one associated with a cause if the price and quality are the same\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eRevenue:\u003c\/strong\u003e Most generous companies realized 3% three-year revenue growth vs. least generous firms whose revenue declined 3% over the same period\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eEmployees:\u003c\/strong\u003e More than 50% of millennials said that a company’s involvement in various causes influenced whether or not they accepted a job.\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cp\u003eIf you want the fast route to creating a business philanthropy plan which will guide your donations to make the world a better place, buy this book!\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Successful Giving, LLC","offers":[{"title":"Default Title","offer_id":47029600289008,"sku":"9780986397301","price":17.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780986397301_p0.jpg?v=1763885379","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780986397301","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}