{"product_id":"9780986406256","title":"Subscription Marketing: Strategies for Nurturing Customers in a World of Churn","description":"\u003cp\u003eSubscriptions are shifting revenues and reshaping markets, and changing our expectations for how we buy things. Have \u003cem\u003eyou\u003c\/em\u003e changed your marketing practices to thrive in this new reality?\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSubscription Marketing\u003c\/em\u003e offers creative marketing strategies for sustaining the customer relationships that build long-term success. This book is a practical guide for marketers, start-up executives, customer success management professionals, and executives of establishing businesses adopting or transitioning to a subscription-based model.\u003c\/p\u003e\u003cp\u003eThis completely revised, expanded edition includes:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eUpdated research and case studies reflecting the rapid growth of subscription-based businesses\u003c\/li\u003e \u003cli\u003eReal-world examples of effective value nurturing strategies\u003c\/li\u003e \u003cli\u003eA new chapter on the risks and challenges of subscription marketing\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cp\u003eIf your business has recurring revenue, you’ll want to pay attention to how well you’re nurturing subscribers after the sale. This book gives everything you need to align marketing with changing expectations of your customers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Cuesta Park Consulting","offers":[{"title":"Default Title","offer_id":50038469886192,"sku":"9780986406256","price":16.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780986406256_p0.jpg?v=1784250796","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780986406256","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}