{"product_id":"9780986958304","title":"Sales Survival: Your Complete Guide to a Career in Sales, Including Effective Communication, Sales Techniques, Customer Retention, Mar","description":"Selling is simple. But today's market is complex. Gone are the days of good looks and charm. Gordon O'Neill's book, \"Sales Survival\" gives you the framework and key foundational principles to succeed.\u003cp\u003eLearn how to \"Recession Proof Your Career\" and master the art of sales, through effective communication, sales techniques, selling strategies, marketing strategies, customer retention and closing the sale.\u003c\/p\u003e\u003cp\u003eSelling in today's internet powered consumer driven market is not for the faint of heart. The professional salesperson needs skills to survive and thrive. Sales Survival has all of the key principles laid out for you. Everything you need from customer awareness to identifying unique markets is delivered in a captivating manner, using real world examples.\u003c\/p\u003e\u003cp\u003eElevate your sales game and start reaping the rewards you deserve.\u003c\/p\u003e\u003cp\u003eTake the Sales Survival Challenge today!\u003c\/p\u003e","brand":"Bootstrap Books Publishing","offers":[{"title":"Default Title","offer_id":49972142571760,"sku":"9780986958304","price":19.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780986958304_p0.jpg?v=1784257779","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780986958304","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}