{"product_id":"9780987668318","title":"Fashion Entrepreneur: Starting Your Own Fashion Business","description":"\u003cp\u003eFashion Entrepreneur - Starting Your Own Fashion Business, second edition, is essential reading for those planning to set up and run a successful business within the fashion and creative industries.\u003c\/p\u003e\u003cp\u003eThe theory is presented as a step-by-step guide, packed with case studies and interviews, inspiring fashion illustrations, diagrams and imagery from established fashion entrepreneurs to enhance the understanding of the subject area. This book explains:\u003c\/p\u003e\u003cp\u003e• How to become an entrepreneur \u003cbr\u003e• How to research the market, spot and exploit the opportunities \u003cbr\u003e• How to finance the business and keep accounts\u003cbr\u003e• How to write an innovative business plan\u003cbr\u003e• How to design and manufacture your products, or develop a service\u003cbr\u003e• How to brand, market, and sell your products.\u003c\/p\u003e\u003cp\u003eNew features include:\u003cbr\u003e• New chapter on online business and social media\u003cbr\u003e• New case studies in each chapter reflecting the current global market\u003cbr\u003e• New exercises and assignments to test comprehension\u003cbr\u003e• New and updated visuals.\u003c\/p\u003e","brand":"Burke Publishing","offers":[{"title":"Default Title","offer_id":47023349563632,"sku":"9780987668318","price":34.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780987668318_p0.jpg?v=1763892930","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780987668318","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}