{"product_id":"9780988195400","title":"Creating Customer Evangelists","description":"When customers are truly thrilled about their experience with a product or service, they have the potential to become one of its influential evangelists. Savvy marketing professionals know that this group of true believers can be leveraged as a potent force to build word of mouth that leads to new customers.\u003cp\u003eCreating Customer Evangelists explains how to develop marketing and sales strategies that create communities of passionate customers. By cultivating a dialogue and then creating emotion-driven relationships with customers, companies can inspire grassroots support. Creating Customer Evangelists shows how to convert good customers into exceptional ones who willingly spread the word.\u003c\/p\u003e\u003cp\u003e\"Lessons of customer evangelism related through real life company stories make this book an absorbing read.\" \u003cbr\u003e-- Harvard Business School\u003c\/p\u003e\u003cp\u003e\"I'll admit it: at first, I was a skeptic. But halfway through this savvy and compelling book, I became a convert. And by the time I'd turned the last page, I'd become an evangelist. Say it with me, brothers and sisters: customer evangelism is the future!\"\u003cbr\u003e-- Dan Pink, author of Drive and A Whole New Mind\u003c\/p\u003e\u003cp\u003e\"An inspiring and thorough book packed with real life examples, action items and insight.\"\u003cbr\u003e-- Emanuel Rosen, author of The Anatomy of Buzz\u003c\/p\u003e\u003cp\u003eJackie Huba and Ben McConnell, authors of Citizen Marketers, popularized the term \"customer evangelism.\" The Seth Godin-edited New York Times bestseller The Big Moo featured them among 33 of \"the world's smartest business thinkers.\"\u003c\/p\u003e","brand":"Lewis Lane Press","offers":[{"title":"Default Title","offer_id":49785717194992,"sku":"9780988195400","price":14.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780988195400","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}