{"product_id":"9780988497719","title":"B2B A to Z: Marketing Tools and Strategies That Generate Leads for Your Business-To-Business Company","description":"\"If you want to grow your business, you need\u003cp\u003eto adopt the strategies Bill outlines in this book.\"\u003c\/p\u003e\u003cp\u003eDavid Meerman Scott\u003c\/p\u003e\u003cp\u003ebestselling author of The New Rules of Marketing and PR,\u003c\/p\u003e\u003cp\u003enow in over 25 languages from Bulgarian to Vietnamese.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"It was written in the stars that a man named Bill Blaney\u003c\/p\u003e\u003cp\u003ewould write the best B2B marketing book ever!\"\u003c\/p\u003e\u003cp\u003eGeorge Lois\u003c\/p\u003e\u003cp\u003eadvertising legend and author of eight books,\u003c\/p\u003e\u003cp\u003eincluding Damn Good Advice (For People With Talent!)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"Blaney does a fantastic job of synthesizing traditional and digital\u003c\/p\u003e\u003cp\u003emarketing tactics and strategies and making them relevant for\u003c\/p\u003e\u003cp\u003eB2B marketers. In fact, I’d go so far as to say that Blaney’s\u003c\/p\u003e\u003cp\u003eexplanations of strategies and tactics are more clear\u003c\/p\u003e\u003cp\u003eand more grounded and focused on generating sales and profits\u003c\/p\u003e\u003cp\u003ethan you might get from a more consumer focused book.\"\u003c\/p\u003e\u003cp\u003eIvana Taylor\u003c\/p\u003e\u003cp\u003eSmall Business Trends\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"It’s a changed business environment for most companies these days.\u003c\/p\u003e\u003cp\u003eThis entire book offers vitally important information for B2B'ers.\"\u003c\/p\u003e\u003cp\u003ePatricia Faulhaber\u003c\/p\u003e\u003cp\u003eBlog Critics\u003c\/p\u003e","brand":"Good Soup, Inc.","offers":[{"title":"Default Title","offer_id":49896194310384,"sku":"9780988497719","price":22.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780988497719","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}