{"product_id":"9780988831933","title":"Formerly Corporate: Mindset Shifts for Success in Your Own Business","description":"When there is no job available, the enterprising person makes one!\u003cp\u003eBut what happens when that plan fails, too? Are you a Formerly Corporate™ employee? Did your good corporate job evaporate in the Great Recession so you decided to open a business? Does your retirement plan include a second career as a business owner? \u003cbr\u003eHow's that working out for you?\u003cbr\u003eNew business creation has steadily climbed since 2006, but the rate of business failures has also increased. In fact, it almost doubled in the past few years.\u003cbr\u003ePart of the problem, says Lorette Pruden, PhD., is that many Formerly Corporate workers don't shift their mindset from employee to business owner.\u003cbr\u003eIf Plan A was your corporate career and Plan B a business that just isn't making you the money you want or need, the answer, says Pruden, is Plan C. \"You need to make big changes to shift from corporate employee to business owner-bigger than you think.\"\u003cbr\u003eIn her book you will learn \u003cbr\u003e• How your Formerly Corporate Outlook gets in your way\u003cbr\u003e• That you know more, and less, than you think\u003cbr\u003e• The three characteristics that show you've made the shift \u003c\/p\u003e\u003cp\u003ePruden, herself a Formerly Corporate chemical engineer turned successful business coach, gives you a step by step plan to move from Formerly Corporate to Conquering Entrepreneur.\u003c\/p\u003e","brand":"Open Door Publications","offers":[{"title":"Default Title","offer_id":50016941342960,"sku":"9780988831933","price":19.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780988831933","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}