{"product_id":"9780988966215","title":"Top 10 Small Business Marketing Mistakes: And Key Solutions To Successfully Market And Advertise Your Business","description":"Who Else Wants Their Advertising To Bring Customers NOW?\u003cp\u003eSpeaker and best selling small business marketing author, J. Wayne Story, breaks many of the advertising norms taught to small business owners by media sales people.\u003c\/p\u003e\u003cp\u003eMost small business owners see themselves as in the plumbing business, restaurant business, insurance business, auto repair business, dentist office business, or whatever business they have.\u003c\/p\u003e\u003cp\u003eBut the truth. . .as business owners, our primary role is to get prospects to buy what we sell. That primary role is marketing. \u003c\/p\u003e\u003cp\u003eBut most business owners have been given the wrong message. Business owners all over the U.S. are making critical mistakes in their advertising. But it IS NOT their fault. They have gotten the wrong message about how to advertise and get customers. How is that? They have been listening to the wrong messengers. . .media sales professionals.\u003c\/p\u003e\u003cp\u003eLearn 10 beginning steps to empower your advertising to bring prospects flooding to your door.\u003c\/p\u003e","brand":"Keystone Vortex Publishing","offers":[{"title":"Default Title","offer_id":50032394633456,"sku":"9780988966215","price":12.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780988966215_p0.jpg?v=1784245796","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780988966215","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}