{"product_id":"9780989151757","title":"Small Brand America: A look at 25 tiny U.S. brands succeeding in a world dominated by giant competitors","description":"Changing buying habits in the grocery business is extremely difficult. Consumers tend to be loyal to the brands they have always bought, often simply because they have always bought them. These well known \"megabrands\" are able to continue their dominance, not only because consumers are loyal, but they have also helped in establishing the manner in which a product is brought to market. These \"rules of engagement,\" while a great expense for the large brands, really help them in shutting out competition before they even begin. Startup companies face such challenges as: the need to spend hundreds of thousands, if not millions, on advertising, product placement in the stores and even \"slotting fees\" to get into the warehouses supplying the stores.\u003cp\u003eSmall Brand America tells the stories of tiny companies, and the individuals behind them, competing in the grocery industry. Despite the odds stacked against them, companies like the ones featured in Small Brand America take on the megabrands and try to go beyond simply carving a niche in the market; they are attempting to break the stranglehold the larger companies have on the stores and buying consumers to become a household name in their own right. \u003c\/p\u003e\u003cp\u003eThe book walks you through the stories of companies and individuals that have figured a way to establish success via hard work, creativity and perhaps a little luck. The end result is the fascinating, and often surprising, stories of these unique companies.\u003c\/p\u003e\u003cp\u003eThe following companies are profiled in Small Brand America:\u003c\/p\u003e\u003cp\u003e3 Monkeys Mustard - 3monkeysmustard.com\u003c\/p\u003e\u003cp\u003eAlaskan Brewing Company - alaskanbeer.com\u003c\/p\u003e\u003cp\u003eAnderson's Maple Syrup - andersonmaplesyrup.com\u003c\/p\u003e\u003cp\u003eAtlanta Honey Company - atlantahoneycompany.com\u003c\/p\u003e\u003cp\u003eBerkshire Cheese - berkshirecheese.com \u003c\/p\u003e\u003cp\u003eBove's Pasta Sauce - boves.com\u003c\/p\u003e\u003cp\u003eBrother Bru-Bru's - brobrubru.com\u003c\/p\u003e\u003cp\u003eCBS Foods, Inc. - chefbigshake.com\u003c\/p\u003e\u003cp\u003eDes Moines Bacon Company - desmoinesbaconcompany.com\u003c\/p\u003e\u003cp\u003eDogtown Pizza - dogtownpizza.com\u003c\/p\u003e\u003cp\u003eGreat Lakes Distillery - greatlakesdistillery.com\u003c\/p\u003e\u003cp\u003eHillcrest Ranch Sunol - hillcrestranch.com\u003c\/p\u003e\u003cp\u003eHudson Henry Baking Company - hudsonhenrybakingcompany.com\u003c\/p\u003e\u003cp\u003eIdaho Candy Company - idahospud.com\u003c\/p\u003e\u003cp\u003eJackson Hole Soda Company - jacksonholesoda.com\u003c\/p\u003e\u003cp\u003eJimmy's Salad Dressing - jimmysdressing.com\u003c\/p\u003e\u003cp\u003eJones Potato Chip Company - joneschips.com\u003c\/p\u003e\u003cp\u003eMercer's Dairy - mercersdairy.com\u003c\/p\u003e\u003cp\u003eMetropolis Coffee - metropoliscoffee.com\u003c\/p\u003e\u003cp\u003eMr. G's Hawaii-Style Teriyaki - mrgsteriyaki.com\u003c\/p\u003e\u003cp\u003eThe Nashville Jam Company - thenashvillejamsco.com\u003c\/p\u003e\u003cp\u003ePortlandia Foods (Portland Ketchup) - portlandiafoods.com\u003c\/p\u003e\u003cp\u003eSticky Toffee Pudding Company - sticktoffeepuddingcompany.com\u003c\/p\u003e\u003cp\u003eUmpqua Oats - umpquaoats.com\u003c\/p\u003e\u003cp\u003eVerve, Inc. (Glee Gum) - gleegum.com\u003c\/p\u003e","brand":"Steve Akley","offers":[{"title":"Default Title","offer_id":49813801500912,"sku":"9780989151757","price":13.99,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780989151757","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}