{"product_id":"9780989246828","title":"Mapping Methods: for design and strategy","description":"Mapping methods are used by teams to develop strategy to assist a wide variety of activities. Mapping methods are particularly useful for:\u003cp\u003eMaking informed design decisions\u003cbr\u003eIdentify areas of opportunity for developing new products, services and experiences\u003cbr\u003eAnalyzing a competitive landscape\u003cbr\u003eTo understand trends\u003cbr\u003eTo analyze complex, changing and ambiguous design problems\u003cbr\u003eLook for areas where there are ideal factors to support a product or service.\u003cbr\u003eLook for areas without competitive rivals\u003cbr\u003eEnable meaningful conversations about difficult design topics\u003cbr\u003eUse real-time information to help identify potential problems and make the best decisions\u003cbr\u003eCreate design that has a better return on investment\u003cbr\u003eUnderstand your customer's perspectives\u003cbr\u003eCreate more successful design.\u003c\/p\u003e\u003cp\u003eMapping methods can be applied to support informed design decisions as part of a Design Thinking approach to design. Design Thinking is an approach to designing products, services, architecture, spaces and experiences that is being quickly adopted by designers, architects and some of the world's leading brands such as GE, Target, SAP, Procter and Gamble, IDEO and Intuit. It is being taught at leading universities including Stanford and Harvard. Design Thinking creates practical and innovative solutions to problems. It drives repeatable innovation and business value. Design Thinking can be used to develop a wide range of products, services, experiences and strategy. It is an approach that can be applied by anyone.\u003c\/p\u003e\u003cp\u003eThis book is an indispensable reference guide for:\u003cbr\u003eArchitects, industrial designers, interior designers, UX and web designers, \u003cbr\u003eservice designers, exhibit designers, design educators and students, visual communication designers, packaging and fashion designers, all types of designers\u003cbr\u003eEngineers and Marketing professionals\u003cbr\u003eExecutives and senior business leaders \u003cbr\u003eDecision makers in R\u0026amp;D of products, services, systems and experiences\u003cbr\u003eSchool teachers and school students\u003c\/p\u003e","brand":"Design Community College Inc","offers":[{"title":"Default Title","offer_id":49988809982192,"sku":"9780989246828","price":28.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780989246828_p0.jpg?v=1784252104","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780989246828","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}