{"product_id":"9780989284929","title":"The Practical Pocket Guide to Account Planning","description":"The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. \u003cp\u003eWhether you're a Client, a Creative, an Account Manager, or an aspiring Account Planner, this book will help you understand how Planners think and what great Planning can really do.\u003c\/p\u003e","brand":"Yellow Bird Press","offers":[{"title":"Default Title","offer_id":47120592797936,"sku":"9780989284929","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780989284929_p0.jpg?v=1763893386","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780989284929","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}