{"product_id":"9780989291040","title":"Building a Trusted Expert Culture: Six Pillars of CRM Success","description":"With nearly twenty years experience in customer relationship management, Gordon Hilleque puts his expertise to work in Building a Trusted Expert Culture: Six Pillars of CRM Success. In it, he tackles one of the biggest challenges in the field--adoption. \u003cp\u003eAs a companion book to Trusted Expert Formation: Re-envisioning Your Approach to CRM, Building a Trusted Expert Culture is a comprehensive guide to successful CRM adoption. It debunks industry trends, gets down to what really inspires customer loyalty, and provides powerful solutions to issues that will derail implementation. Building a Trusted Expert Culture: Six Pillars of CRM Success explains how to develop effective team techniques and outlines essential pillars to support customer care transformation. It is an indispensable CRM resource.\u003c\/p\u003e","brand":"Carla Ewert","offers":[{"title":"Default Title","offer_id":49898518446320,"sku":"9780989291040","price":9.99,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780989291040","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}