{"product_id":"9780989554800","title":"Digital Touch Points: How to Gain a Competitive Advantage Using Video and Dynamic Media Practical Tips for Executives","description":"New media technology and applications are evolving at a rapid pace. How consumers and employees use the technology to view video and rich media content is changing just as fast.\u003cp\u003eCompanies are challenged with keeping up, but face numerous questions and issues to address such as:\u003c\/p\u003e\u003cp\u003eWhat media to embrace? \u003cbr\u003e How to address the constant influx of new media? \u003cbr\u003e How to leverage the cloud? \u003cbr\u003e How to manage the video and rich media content? \u003c\/p\u003e\u003cp\u003eThis book is designed to provide business executives vision, structure and guidance for gaining a competitive advantage via the use of video and dynamic media. \u003c\/p\u003e\u003cp\u003eIt provides executives a perspective on how digital media is impacting the enterprise space and how many companies are using technology and different media channels. \u003c\/p\u003e\u003cp\u003eIt provides practical tips and recommendations on how to leverage existing and emerging technology and methods to create enormous business value for the company.\u003c\/p\u003e\u003cp\u003eThe book covers:\u003c\/p\u003e\u003cp\u003e1. Video as a Strategic Communication Tool\u003cbr\u003eDynamic communications and learning approaches are moving people to constantly participate, interact, share and collaborate.\u003c\/p\u003e\u003cp\u003e2. Digital Touch Points\u003cbr\u003eReach and empower customers and employees.\u003cbr\u003eIndividuals expect to be as interactive at work as they are in their personal lives - They have become media-centric. Your company needs to be equally media-centric. \u003cbr\u003eReach your customers and employees regardless of their media delivery preferences.\u003c\/p\u003e\u003cp\u003e3. Content is King\u003cbr\u003eDo not let technology drive solution selections. \u003cbr\u003eSolution selection should be directed by how it can best meet your business, marketing, communications and training needs.\u003c\/p\u003e\u003cp\u003e4. Establish a Media Business Strategy\u003cbr\u003eIt should be inclusive of all departments and business units and leveraged across all media channels throughout the organization. \u003cbr\u003eExecutives, marketing, sales and training and learning groups all have compelling needs to communicate.\u003c\/p\u003e\u003cp\u003e5. Viewing Locations and Environments\u003cbr\u003eConsumers use devices of their preference to view and interact with video content, when, where and how they choose. It is all about a good, engaging experience. \u003cbr\u003eEmployees expect the same or greater capabilities in the work environment. \u003cbr\u003eMake content for viewing on each appropriate screen.\u003c\/p\u003e\u003cp\u003e6. Blend Digital Media Channels\u003cbr\u003eCompanies are striving to reach their internal and external audiences, while the media channels, viewing devices and other tools used to increase and improve digital touch points to both audiences are overlapping. \u003cbr\u003eConverge and unify technology and resources across user and functional support groups. \u003c\/p\u003e\u003cp\u003e7. Analytics\u003cbr\u003eCapture analytics for each functional area using video and dynamic media.\u003cbr\u003eMine the data to ensure improved business results.\u003c\/p\u003e\u003cp\u003e8. Preserve Company Media Assets\u003cbr\u003ePreserve and protect your company's media assets. \u003cbr\u003eImplement the digital media asset (DAM) management system that offers the best digital workflow for your company. \u003c\/p\u003e\u003cp\u003e9. Managed Video as a Service (MVaaS)\u003cbr\u003eCompanies are embracing the concept of purchasing equipment, software and\/or staffing services as managed services. As much as possible, put the responsibility of the purchase, ongoing support, system performance and future-proofing on the vendor(s).\u003c\/p\u003e","brand":"Enliten Management Group Incorporated","offers":[{"title":"Default Title","offer_id":49898519396592,"sku":"9780989554800","price":18.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780989554800","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}