{"product_id":"9780989608053","title":"Fire Your Publicist: The PR and Publicity Secrets That Will Make You and Your Business Famous","description":"\u003cp\u003eYou make your own sales calls. You balance your own books. You answer your own phones. Why not be your own publicist?\u003c\/p\u003e\u003cp\u003eIndustry veteran Ed Zitron’s follow-up to his best-selling public relations bible \u003cem\u003eThis Is How You Pitch\u003c\/em\u003e will show you how to get the same results as a pricey, pushy publicist, without having to spend five figures, as well as how the secrets of PR can change every aspect of your day to day life.\u003c\/p\u003e\u003cp\u003eFed up with the exorbitant fees and uncertain results, Ed has spilled the secrets of the billion-dollar publicity industry in an easy-to-follow manual that is light in tone and heavy on actionable information. Ed will show you the trade secrets of the public relations world, including:\u003c\/p\u003e\u003cp\u003e• How to pitch anything to any audience, from bloggers to the board room.\u003c\/p\u003e\u003cp\u003e• Using social media the right way, without wasting time, money or energy on the wrong tools and methodologies.\u003c\/p\u003e\u003cp\u003e• Becoming a master networker without breaking a sweat.\u003c\/p\u003e\u003cp\u003e• Getting to know the media - and how to work with them to get yourself noticed.\u003c\/p\u003e\u003cp\u003e• Navigating your way through difficult situations, from insignificance to armageddon.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"EZPR","offers":[{"title":"Default Title","offer_id":47036020457712,"sku":"9780989608053","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780989608053_p0.jpg?v=1763884819","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780989608053","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}