{"product_id":"9780989943208","title":"The Customer Loyalty Playbook: 12 Game Strategies to Drive Improved Results in your Business","description":"Did you know that a 5% increase in customer loyalty could add an extra 25-100% of profit to your bottom line?\u003cp\u003eDid you know that it costs 5-8 times more to get a new client than to keep an existing client?\u003c\/p\u003e\u003cp\u003eDid you know that loyal customers who buy regularly help you have predictable cash flow?\u003c\/p\u003e\u003cp\u003eThis book gives you the 'why' and the 'how' of customer loyalty so you can have these benefits in your business.\u003c\/p\u003e\u003cp\u003eJust like in sports your business can have a playbook, a notebook that contains the game plays that make a team successful. Each chapter has a play diagram followed by an explanation, a case study and discussion questions to use with your team. There are four sections that build customer loyalty infrastructure into your business: leadership, engaged employees, designing the customer experience and targeted marketing. \u003c\/p\u003e\u003cp\u003eRecommended by Dr. Ivan Misner PhD, the founder of BNI (Business Networks International) and author of 17 books, this book in his words will \"bring profit to your bottom line\". He states this book is filled with, \"everything you need to know to effectively build a growing and thriving business, maintain your customer base, and obtain long-term highly efficient employees.\"\u003c\/p\u003e\u003cp\u003eInside this book are: \u003cbr\u003e-9 compelling reasons why you want to improve customer and client loyalty\u003cbr\u003e- 12 executable and customizable winning game strategies that you can use independently of the others to gain customer loyalty - - the ultimate end goal of a successful and sustainable business.\u003c\/p\u003e","brand":"DrivingImproved Results","offers":[{"title":"Default Title","offer_id":47035962884336,"sku":"9780989943208","price":14.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780989943208_p0.jpg?v=1763896113","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780989943208","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}