{"product_id":"9780990332725","title":"Making Mediation Your Day Job: How to Market Your ADR Business Using Mediation Principles You Already Know","description":"Making Mediation Your Day Job is the definitive guide for any mediator operating or considering a private practice. Dr. Tammy Lenski, a full-time mediator for more than 15 years, demonstrates how to build your practice with minimum stress and maximum success.\u003cp\u003eThe premise is simple: Take common mediation concepts-including interests, framing, and dialogue-building-and use them not just at the mediation table but also in your marketing.\u003c\/p\u003e\u003cp\u003eIn this detailed and thoughtful guide, Lenski helps you lay the foundation for successful marketing in today's world, including:\u003c\/p\u003e\u003cp\u003e- Choosing a market that speaks to your passion\u003cbr\u003e- Uncovering and meeting your market's greatest needs and interests\u003cbr\u003e- Building real connection with your market\u003cbr\u003e- Marketing authentically and ethically\u003c\/p\u003e\u003cp\u003eLenski's ideas will inspire mediators to embrace marketing with renewed energy and enthusiasm.\u003c\/p\u003e","brand":"MyriaccordMedia","offers":[{"title":"Default Title","offer_id":47024162078960,"sku":"9780990332725","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780990332725_p0.jpg?v=1763942226","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780990332725","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}