{"product_id":"9780990414001","title":"4 Hour UX: An End-to-End Framework for Designing User Experiences","description":"4HourUX is a UX primer and a how-to for anyone looking to implement best-in-class UX in their own industry. The book provides insight into understanding, developing and applying UX strategically. \u003cp\u003eThe UX industry is growing exponentially. Companies large and small, across every sector; from web to mobile, consumer products, hotels, and even office design, realize that a great user experience is a key differentiator that can make a huge difference to the bottom line, and keep customers choosing their product.\u003c\/p\u003e\u003cp\u003eUX leaders today have to understand all components of UX, and how they fit together.\u003cbr\u003eReading 4HourUX will allow you to understand one of the fastest growing domains in industry! You will learn how to - \u003c\/p\u003e\u003cp\u003e• Create an end-to-end UX experience strategy \u003cbr\u003e• Create business cases and metrics in UX \u003cbr\u003e• Influence other teams, leaders and organizations \u003cbr\u003e• Create user flows and learn how to optimize them \u003cbr\u003e• Conduct concept, perception and usability testing \u003cbr\u003e• Successfully deliver a product for adoption \u003cbr\u003e• Understand the role of marketing and communications \u003cbr\u003e• Understand management of change and human behavior\u003cbr\u003e• Plan for ongoing improvements\u003c\/p\u003e\u003cp\u003eFor more information visit www.4HourUX.com\u003c\/p\u003e","brand":"Sarah Deane","offers":[{"title":"Default Title","offer_id":49952652427504,"sku":"9780990414001","price":14.99,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780990414001","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}