{"product_id":"9780990542704","title":"Strategic Marketing","description":"An all-purpose approach to strategic marketing management.\u003cp\u003eBecause strategic marketing is the essential marketing activity, Mooradian, Matzler, and Ring provide readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.\u003c\/p\u003e","brand":"Good Dog Publishing","offers":[{"title":"Default Title","offer_id":49972152566000,"sku":"9780990542704","price":59.99,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780990542704","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}