{"product_id":"9780990583233","title":"The Definitive Guide to Membership Marketing","description":"\u003cp\u003eThis book is the missing guide they never handed you when you took that role as general manager, membership director or membership committee member. It’s the down-in-the-trenches lessons that they didn’t teach in your college marketing courses. It’s the stuff they don’t cover at industry conferences.\u003c\/p\u003e\u003cp\u003eIf you’re tasked with finding members for your club you will find instructions, best practices and little known hacks for building club membership in a sustainable way inside this book. Whether you’re just getting started or you’re a seasoned pro, this will be your go to desktop companion when formulating your club’s marketing strategy for many years to come.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Shake Creative","offers":[{"title":"Default Title","offer_id":47024194027760,"sku":"9780990583233","price":39.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780990583233_p0.jpg?v=1763885761","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780990583233","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}