{"product_id":"9780990605904","title":"Making Rain with Events: Engage Your Tribe, Create Raving Fans and Deliver Bottom Line Results with Event Marketing","description":"\u003ci\u003e\"Every marketing executive who invests in events as part of their marketing mix should do themselves a favor and read this book.\"\u003c\/i\u003e\u003cp\u003e-\u003cb\u003eJoe Pulizzi\u003c\/b\u003e, Founder of the Content Marketing Institute, \u003cbr\u003eand Host of Content Marketing World\u003c\/p\u003e\u003cp\u003eScott Ingram has brought together some of the top ideas, and best practices from a team of modern marketing experts. Learn how to create an integrated event marketing strategy where the results look like 1+1+1=10\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePeter Micciche\u003c\/b\u003e, Certain\u003c\/p\u003e\u003cp\u003eAdding the final link in your integrated marketing chain\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAllison Saget\u003c\/b\u003e, Author of The Event Marketing Handbook\u003c\/p\u003e\u003cp\u003eGet beyond event logistics and get revenue results\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMatt Heinz\u003c\/b\u003e, Heinz Marketing\u003c\/p\u003e\u003cp\u003eConnect your content marketing and event marketing strategies\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThom Singer\u003c\/b\u003e, The Conference Catalyst\u003c\/p\u003e\u003cp\u003eSet the tone for connecting\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMark Organ\u003c\/b\u003e, Influitive\u003c\/p\u003e\u003cp\u003eMobilize your advocates\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTim Hayden\u003c\/b\u003e, TTH Strategy\u003c\/p\u003e\u003cp\u003eLeverage events as \"mobile moments\"\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrannie Danzinger\u003c\/b\u003e, Bizo\u003c\/p\u003e\u003cp\u003eGet more value from sponsors, and win when you're the sponsor\u003c\/p\u003e\u003cp\u003e\u003cb\u003eShawn Lacagnina\u003c\/b\u003e, Skyline\u003c\/p\u003e\u003cp\u003eMaximize your trade show investments\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAnita Covelli (Wehnert)\u003c\/b\u003e, ReadyTalk\u003c\/p\u003e\u003cp\u003eIncorporate webinars into your event marketing mix\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBrian Kardon\u003c\/b\u003e, Lattice Engines\u003c\/p\u003e\u003cp\u003eImprove event results with predictive marketing\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDebbie Qaqish\u003c\/b\u003e, The Pedowitz Group\u003c\/p\u003e\u003cp\u003eUnderstand your event marketing maturity and how to get to the next level\u003c\/p\u003e","brand":"Top 1% Publishing","offers":[{"title":"Default Title","offer_id":50087203111152,"sku":"9780990605904","price":12.99,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780990605904","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}