{"product_id":"9780990892502","title":"The Business of Beauty: Your Guide to Happiness and Success in the Salon Industry","description":"Considering a career in the salon industry? \u003cp\u003eAre you a recent cosmetology school graduate or stylist new to the business? \u003c\/p\u003e\u003cp\u003eBeing a hairstylist is so much more than \"doing hair.\" It's about uniting inner beauty with outward appearances... it's about effectively communicating with and finding a connection to every client that sits in your chair.\u003c\/p\u003e\u003cp\u003eMastering the art of communication, possessing professional business skills, and taking care of your needs as a stylist are just as important as mastering the perfect haircut. This book will tell you how that's done. \u003c\/p\u003e\u003cp\u003eWritten specifically with cosmetology students, those considering a career in hair design, and stylists in mind, each chapter of The Business of Beauty specifically addresses the following topics in a personal, fun and thorough way. \u003cbr\u003eChapter titles include:\u003cbr\u003e- So You Want to be a Hairstylist? ( That's Great - Hairdressers Are Amazing! ) \u003cbr\u003e- The Salon Environment ( The Pretty and the Not-So-Pretty ) \u003cbr\u003e- Life After Cosmetology School ( The Apprenticeship )\u003cbr\u003e- Contracts ( The Legend of the Non-Compete Agreement )\u003cbr\u003e- Your First Year as a Hairstylist ( Building a Clientele ) \u003cbr\u003e- What Clients Look for in a Salon and Stylist ( Words of Wisdom From the Client's Perspective )\u003cbr\u003e- Pricing Your Services ( Knowing When, Why and How to Increase Your Prices )\u003cbr\u003e- Professionalism in the Modern Salon ( Or, \"You Stay Classy San Diego\" - Ron Burgundy )\u003cbr\u003e- Oh, That's Personal ( Aligning Your Personality With Your Image )\u003cbr\u003e- First Impressions ( The Art of Shampooing )\u003cbr\u003e- A Good Hairdresser is Hard to Find ( Putting Yourself in the Client Chair )\u003cbr\u003e- Social Media ( Building Your Business Online )\u003cbr\u003e- Making Mistakes ( How to Avoid Them, and What to Do When You Make One )\u003cbr\u003e- Balancing Work and Family ( Creating Your Ideal Work Schedule ) \u003cbr\u003e- The Evolution of Your Career ( Employment Options in the Salon Industry )\u003cbr\u003e- Exit Strategy ( Moving From One Salon to the Next )\u003cbr\u003e- Burnout ( Warning Signs and How to Deal With It )\u003cbr\u003e- Switching Gears ( Becoming a Hairstylist As a Second Career )\u003cbr\u003e- Why Hair? ( Because You're Awesome, That's Why ) \u003c\/p\u003e\u003cp\u003eFull of client testimonials, advice and tips from salon owners and successful veterans of the industry, The Business of Beauty is your go-to manual on how to create success and happiness while working in the salon. \u003c\/p\u003e\u003cp\u003eIn an industry that survives on fulfilling the needs of others, The Business of Beauty teaches you how to take care of your clients and just as importantly - how to take care of yourself.\u003c\/p\u003e","brand":"Goat Tree Press","offers":[{"title":"Default Title","offer_id":47034888978672,"sku":"9780990892502","price":11.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780990892502_p0.jpg?v=1763896645","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780990892502","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}