{"product_id":"9780991375103","title":"Building Brand You: Be Relevant or Be Replaceable","description":"It all begins with a dream and Building Brand You will get you there. \u003cp\u003eLearn the 7 Essential Steps to Building Brand [You]\u003c\/p\u003e\u003cp\u003e1. You are Brand [You]\u003cbr\u003eCut through the clutter to find your clear direction and transform your personal brand into something more meaningful and relevant in today's world.\u003c\/p\u003e\u003cp\u003e2. Set your sights and your goals for [You]topia\u003cbr\u003eAlign your values, priorities and goals so you can clearly see the right path that lets you run unbridled, full speed ahead.\u003c\/p\u003e\u003cp\u003e3. Value Brand [You] or no one else will\u003cbr\u003eEquip yourself with the right tools and focus your efforts on consistently delivering exactly what your brand promises to your Ideal Customers.\u003c\/p\u003e\u003cp\u003e4. Build your network wisely\u003cbr\u003eStrategically organize and prioritize your relationships in a network of Ideal Customers, Network of Peers and Inspirational Relationships that will help you achieve your goals.\u003c\/p\u003e\u003cp\u003e5. Brand [You] must be simple, short and strong\u003cbr\u003eCraft 5 key messages to eff ectively express your brand and creates an emotional connection with your network.\u003c\/p\u003e\u003cp\u003e6. Smart Brands Speak Up\u003cbr\u003eSharing in your successes builds strong relationships and enhances your brand value - driving the right kind of referrals.\u003c\/p\u003e\u003cp\u003e7. Be Relevant or Be Replaced\u003cbr\u003eStay relevant to your Ideal Customers to survive and thrive. Be true to core values but adjust your approach to stay relevant to current and future customers.\u003c\/p\u003e","brand":"BrandPro Media, LLC","offers":[{"title":"Default Title","offer_id":50080687489264,"sku":"9780991375103","price":19.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780991375103","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}