{"product_id":"9780991588213","title":"Shorten Your Job Search: How to Communicate Your Value","description":"Shorten Your Job Search (Book 2: How to Communicate Your Value), by experienced career coach and former HR director Lloyd L. Feinstein, builds on the Constructing the Marketing Resume focus of Book 1 (i.e., hiring process, career management, critical hiring issues, storytelling, personality\/fit, expertise areas, process and transferable skills, resume examples, targeted pitches, networking, direct-mail strategies). \u003cp\u003eBook 2 helps readers better communicate their value (i.e., self-knowledge through self-assessment), establishing instant credibility through skillful use of business-process language, as well as a proven storytelling format (P-A-R methodology) and sales\/presentation\/collateral emphasis over recitation of technical skills without sufficient context. \u003c\/p\u003e\u003cp\u003eFeinstein, a former Human Resources Director for a major Wall Street broker, co-author of Career Changing: The Worry-Free Guide, and Career Counselor for the past 27 years, guides readers step-by-step through a proven path to career accomplishment. He also challenges common job-search fallacies relating to career planning\/change, ageism, and interviewing\/follow-up techniques, and provides ample examples, including proven-successful letters and selling documents, of how job seekers can not only land meaningful, career-enhancing jobs, but also extend these techniques to help keep and advance such opportunities (i.e., annual performance and salary reviews).\u003c\/p\u003e","brand":"Career Marketing Consultants","offers":[{"title":"Default Title","offer_id":50016947044592,"sku":"9780991588213","price":18.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780991588213","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}