{"product_id":"9780992145941","title":"Essential Marketing Plans (color version)","description":"Based on over 35 years of successful marketing and sales, the author has put together an easy to understand explanation of why you need a marketing plan, what is in one, how to make your own professional plan and how to implement it. \u003cp\u003eWe provide a large glossary of terms so that you can easily understand what we are talking about. \u003c\/p\u003e\u003cp\u003eIt is written in people language so that everyone can easily understand and follow the information and procedures. \u003c\/p\u003e\u003cp\u003eWe include why financial institutions feel Marketing Plans are essential for survival and longevity in your business. We provide statistics on business failure and what you can expect without a marketing plan. \u003c\/p\u003e\u003cp\u003eIn reality a marketing plan forces you to become one with your business and to examine all of the critical elements that lead to success or failure. \u003c\/p\u003e\u003cp\u003eHaving a marketing Plan places you in control of your businesses destiny and allows you to reach your goals.\u003c\/p\u003e","brand":"Essential Marketing Plans (color version)","offers":[{"title":"Default Title","offer_id":49827934077168,"sku":"9780992145941","price":22.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780992145941","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}