{"product_id":"9780992147907","title":"Adversperience ~ The Convergence of Advertising \u0026 Experiential Marketing","description":"Adversperience ~ a word of my own creation ~ speaks to the convergence of advertising and experiential marketing. It is my take on how brands can relevantly touch consumer senses, engage target audiences, get noticed and win in the era of distraction, mass proliferation and global connection.\u003cbr\u003eWith this book, I am taking a leadership stance, raising the flag, naming and starting the revolution in the fast-paced, ever-changing world of building brands. Leveraging whimsy from the Wizard of Oz, Adversperience provides a framework ~ a modern day yellow brick road ~ that leads brands to the Emerald City of brand riches!","brand":"Nicole Gallucci","offers":[{"title":"Default Title","offer_id":47019582980336,"sku":"9780992147907","price":34.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780992147907_p0.jpg?v=1763944987","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780992147907","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}