{"product_id":"9780992293604","title":"Branding to Differ: The Brand Building Handbook for Business Leaders.","description":"In Branding to Differ, Jean-Luc Ambrosi provides a practical and comprehensive look at best practice branding for those requiring a real understanding of brand development and management. Ambrosi demonstrates that the brand is fundamentally a promise, that it impacts both the emotional and rationale mind, and that ultimately good branding is about expressing a difference. He shows concisely how to approach brand management holistically throughout the organisation and emphasises which key elements truly impact a brand's success. His argument about the need to differentiate is compelling and provides the reader with a step by step approach on how to build a powerful brand. Written from both a strategic and practical perspective it is a road map on how to manage brands beyond the text book concepts and popular clichés. A must read for any senior executive.","brand":"Liberum Press","offers":[{"title":"Default Title","offer_id":47034852344048,"sku":"9780992293604","price":29.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780992293604_p0.jpg?v=1763899042","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780992293604","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}