{"product_id":"9780992661274","title":"Customer Persuasion: How to Influence your Customers to Buy More and why an Ethical Approach will Always Win","description":"From generating traffic to getting the customers' first purchase and then turning them into advocates, Customer Persuasion is the bible for putting the customer at the heart of your business.\u003cp\u003eIn Customer Persuasion, Chloë Thomas, author, podcast host, and founder of eCommerce MasterPlan, provides an easy to follow system for growing your sales.\u003c\/p\u003e\u003cp\u003eWhat you'll learn in Customer Persuasion:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eWhy it's essential to embrace persuasion in marketing\u003c\/li\u003e \u003cli\u003eWhy unethical persuasion will kill your business\u003c\/li\u003e \u003cli\u003eHow to work out which part of the business needs your attention\u003c\/li\u003e \u003cli\u003eWhat website, marketing, customer service or product optimisation you need to do next\u003c\/li\u003e \u003cli\u003eLots of simple ways to increase your conversation rate\u003c\/li\u003e \u003cbr\u003e\n\u003c\/ul\u003e \u003cbr\u003eAnd 100s of ways to get more people to buy!\u003cp\u003eWho this book is for:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eBusiness owners and managers\u003c\/li\u003e \u003cli\u003eMarketers\u003c\/li\u003e \u003cli\u003eEntrepreneurs\u003c\/li\u003e \u003cli\u003eStartups\u003c\/li\u003e \u003cli\u003eAnyone who wants more customers\u003c\/li\u003e \u003cbr\u003e\n\u003c\/ul\u003e \u003cbr\u003eAdditional resources included in Customer Persuasion to help you get more customers:\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eBusiness performance evaluation spreadsheet\u003c\/li\u003e \u003cli\u003eExtended profiles of key case study businesses\u003c\/li\u003e \u003cli\u003eLists of successful companies whose approach you can model\u003c\/li\u003e \u003cli\u003eAccompanying Customer Persuasion workbook\u003c\/li\u003e \u003cli\u003eA checklist for each Stage of the model\u003c\/li\u003e \u003cbr\u003e\n\u003c\/ul\u003e\u003cp\u003eOriginally published as \"Customer Manipulation\"\u003c\/p\u003e","brand":"Kernu Publishing","offers":[{"title":"Default Title","offer_id":49796048322800,"sku":"9780992661274","price":19.99,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780992661274","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}