{"product_id":"9780993109515","title":"Kickstarter UK Handbook","description":"300 pages of step-by-step tactics and templates for any country, 30 successful case studies, plus a guide for non British entrepreneurs.\u003cp\u003e\u003cstrong\u003eTable of Contents\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e4+1 QUESTIONS TO ASK BEFORE JOINING KICKSTARTER\u003cbr\u003e- Kickstarter or Indiegogo?\u003cbr\u003e- Build Your Own Platform\u003cbr\u003e- Do I Have a Product to Pre-sell?\u003cbr\u003e- Do I Have the Time to Market My Project?\u003cbr\u003e- Is My Business Too Local?\u003cbr\u003e- True Story: Emilie and Her Tea Pot\u003cbr\u003e- Do I Need the Funds?\u003cbr\u003e10 THINGS TO DO BEFORE KICKSTARTER\u003cbr\u003e- The Most Important Action to Succeed\u003cbr\u003e- Find One Customer\u003cbr\u003e- Browse Your Email and Facebook\u003cbr\u003e- Estimate the Cost\u003cbr\u003e- Prepare Your FAQ\u003cbr\u003e- Do (Not) Build a Community\u003cbr\u003e- True Story: Rain - A Fan Film about Storm\u003cbr\u003e- Rearrange Your Website Specifically for Kickstarter\u003cbr\u003e- Set Up Your Company\u003cbr\u003e- You Are Almost There\u003cbr\u003e13 HACKS FOR MAKING A SUCCESSFUL VIDEO\u003cbr\u003e- Video Used to Be Our Most Important Marketing Weapon. What Has Changed?\u003cbr\u003e- Be Personal, I'll tell you how\u003cbr\u003e- Pick the \"Face\" of the Project\u003cbr\u003e- True Story: Loka the world of fantasy chess\u003cbr\u003e- Split the Team Between Mini Videos\u003cbr\u003e- Tell Your Story (Hint: Underdogs Sell)\u003cbr\u003e- True Story: the Zombies of Rebuild\u003cbr\u003e- Don't Explain the Features of Your Product\u003cbr\u003e- Anticipate Their Questions\u003cbr\u003e- Add a Call to Action\u003cbr\u003e- Add Gamification\u003cbr\u003e- Add Secondary Videos\u003cbr\u003e- Show Your Social Media\u003cbr\u003e- True Story: Veronica Mars\u003cbr\u003e- Don't Just Ask for Help, Give Them a Wish List\u003cbr\u003e- Use a Small Pledge to Get their Emails\u003cbr\u003e- Which Video Sells the Most?\u003cbr\u003e- What's Happening behind the Scenes\u003cbr\u003e- Video Checklist\u003cbr\u003eCREATING YOUR MEDIA LIST\u003cbr\u003e- Start Small, Sell Big\u003cbr\u003e- Why You Don't Need a Blog\u003cbr\u003e- 3 Tools for Creating Your Media List\u003cbr\u003e- True Story: Minaal\u003cbr\u003eYOU HAVE A LIST OF BLOGGERS, NOW WHAT?\u003cbr\u003e- Outsource Your Research\u003cbr\u003e- What You Can Outsource and What You Can't\u003cbr\u003e- Outsourcing for Non English Speakers\u003cbr\u003eMOVE YOUR MEDIA LIST TO THE NEXT LEVEL\u003cbr\u003e- The Spray and Pray Tactic\u003cbr\u003e- The Buddy Call Tactic\u003cbr\u003e- Tips for Managing the First Contact\u003cbr\u003e- Dealing with Bloggers after the Story is Confirmed\u003cbr\u003e- Dealing with Bloggers after Launch\u003cbr\u003e- How to Know if Anybody Read Your Email\u003cbr\u003eHOW TO SET UP PLEDGES THAT SELL\u003cbr\u003e- Early Bird\u003cbr\u003e- Thank You Pledge\u003cbr\u003e- True Story: OwnPhones\u003cbr\u003e- The Backer Borne Pledge\u003cbr\u003e- Limited Edition Pledge\u003cbr\u003e- Put the Backer in the Pledge\u003cbr\u003e- Stretch Goals\u003cbr\u003e- True Story: SCiO Your Sixth Sense\u003cbr\u003e8 THINGS TO DO AT THE BEGINNING OF YOUR CAMPAIGN\u003cbr\u003e- Best Duration for Your Campaign\u003cbr\u003e- Best Time of the Year to Start a Campaign\u003cbr\u003e- True Story: Coolest Cooler\u003cbr\u003e- Best Day of the Week to Start a Campaign\u003cbr\u003e- Set Up Free Stats for Your Campaign\u003cbr\u003e- Get Informed if a Blogger Talks About You\u003cbr\u003e- Beta Test Your Product Online\u003cbr\u003e- Checklist for Your Kickstarter Page\u003cbr\u003e- Get the Best Consultants for Free\u003cbr\u003e12 MARKETING HACKS FOR YOUR CAMPAIGN\u003cbr\u003e- Send Them One Sock\u003cbr\u003e- True Story: Metal Gear Solid the Movie\u003cbr\u003e- Sharing Pics on Imgur\u003cbr\u003e- True Story: The Seed\u003cbr\u003e- One Thousand Tweets Tactic\u003cbr\u003e- True Story: Prodigy\u003cbr\u003e- Get the Stars on Your Side\u003cbr\u003e- True Story: Star Trek Axanar and George Takei\u003cbr\u003e- Find Your Tribe\u003cbr\u003e- True Story: Urban Heroes\u003cbr\u003e- Twitter Marketing for Crowdfunding\u003cbr\u003e- The Collateral Twitter Tactic\u003cbr\u003e- Promote Your Campaign through Twitter Search\u003cbr\u003e- How to Get Free (Real) Retweets\u003cbr\u003e- Promote Kickstarter Before Kickstarter\u003cbr\u003e- Kickstarter as a Marketing Tool\u003cbr\u003e- True Story: Ubuntu Edge\u003cbr\u003e- The Secret of Reddit\u003cbr\u003e6 THINGS TO DO AFTER THE CAMPAIGN ENDS\u003cbr\u003e- What Happen When the Campaign Ends?\u003cbr\u003e- Transform Kickstarter into Your Personal E-commerce\u003cbr\u003e- Convert Your Backers into Long Term Customers\u003cbr\u003e- Managing Delays: Kill Two Birds with One Stone\u003cbr\u003e- A Couple of Administrative Tips\u003cbr\u003e- Selling Through Kickstarter After Kickstarter\u003cbr\u003e- Or Sell Your Entire Company\u003cbr\u003e- True Story: Oculus Rift\u003cbr\u003e- True Story: Matter and Medium\u003cbr\u003eKICKSTARTER UK FOR NON BRITISH\u003cbr\u003e- Apply for Non British People\u003cbr\u003e- Apply for Non British Companies\u003cbr\u003e- How-to Open a UK Bank Account\u003cbr\u003e- Setting Up a UK Company\u003cbr\u003eTEMPLATES\u003cbr\u003e- Media Database\u003cbr\u003e- Blogger Sheet\u003cbr\u003e- First Contact\u003cbr\u003e- Acquaintances and Coworkers\u003cbr\u003e- Friends and Family\u003cbr\u003e- Bloggers\u003cbr\u003e- Backers\u003cbr\u003e- Autoresponder\u003cbr\u003e- Virtual Assistant Email\u003cbr\u003eUSEFUL LINKS AND RESOURCES\u003c\/p\u003e","brand":"Seahorse Press","offers":[{"title":"Default Title","offer_id":50032403972336,"sku":"9780993109515","price":14.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780993109515_p0.jpg?v=1784247370","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780993109515","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}