{"product_id":"9780993311208","title":"Everyday Selling","description":"As a Sales Coach, I continuously relate sales strategies to everyday events. Join me as I live my life and remind you of sales ideas, energise you with sales tips, in this short-story packed sales coaching tool.\u003cp\u003eEveryday Selling is a fresh new approach to teaching skills of the professional salesperson. Fresh for two reasons:\u003c\/p\u003e\u003cp\u003eOne, it takes you along a different cycle - the customer's buying cycle and ditches the now defunct sales process of old - replacing it with one that hugs closely and intimately the steps your buyer now takes.\u003c\/p\u003e\u003cp\u003eBecause, believe me, these steps have changed hugely over the last few years. More on this shortly.\u003c\/p\u003e\u003cp\u003eSecondly, I want to illustrate tips and techniques through the medium of story, metaphor and parallels so the messages have a hypnotic effect and help you to see them immediately and apply them to your everyday world of selling in the second decade of the 21st Century.\u003c\/p\u003e","brand":"High House Publishing","offers":[{"title":"Default Title","offer_id":47017773039856,"sku":"9780993311208","price":13.87,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780993311208_p0.jpg?v=1763900831","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780993311208","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}