{"product_id":"9780993455209","title":"Lifting the World: The autobiography of an entrepreneur","description":"Bill Parkinson's autobiography is a fascinating and heart-warming story of a man who was fired from his job in 1969, which prompted him to start his own business hiring out lifting equipment. Starting with an overdraft of £2500 and a second hand van, he created the largest such company in the world, with global sales of over $60 million. The book describes how he achieved this phenomenal success in a relatively small niche market. There are lots of anecdotes, especially from the early formative years, which clearly illustrate the attributes necessary to succeed in business, and there are a few cautionary tales showing that Bill's judgement was not infallible. Along the way many businesses were bought, sold, started and closed in a roller-coaster ride of highs and lows. Bill might not be a household name like Richard Branson or Steve Jobs but his story is every bit as interesting; small businessmen and women who'd like to become big businessmen and women will be sure to gain motivation and inspiration from what Bill was able to achieve from a very inauspicious beginning.","brand":"Ladyhill House","offers":[{"title":"Default Title","offer_id":47036033990896,"sku":"9780993455209","price":14.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780993455209_p0.jpg?v=1763899123","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780993455209","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}