{"product_id":"9780993499203","title":"Strategize: Product Strategy and Product Roadmap Practices for the Digital Age","description":"\u003cp\u003eCreate a winning game plan for your digital products with \u003cem\u003eStrategize: Product Strategy and Product Roadmap Practices for the Digital Age\u003c\/em\u003e.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eUsing a wide range of proven techniques and tools, author Roman Pichler explains how to create effective strategies and actionable roadmaps to help you maximize your chances of creating successful products.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWritten in an engaging and no-nonsense style, \u003cem\u003eStrategize\u003c\/em\u003e offers practical advice and valuable examples so that you can apply the practices directly to your products.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eComprehensive and insightful, the book will enable you to make the right strategic decisions in today's dynamic digital age.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePraise for \u003ci\u003eStrategize\u003c\/i\u003e\u003c\/b\u003e:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"\u003ci\u003eStrategize\u003c\/i\u003e offers a comprehensive approach to product strategy using the latest practices geared specifically to digital products. Not just theory, the book is chock-full of real-world examples, making it easier to apply the principles to your company and products. \u003ci\u003eStrategize\u003c\/i\u003e is essential reading for everyone in charge of products: product executives, product managers, and product owners.\"\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSteve Johnson, Founder at Under10 Consulting, author, speaker, consultant, guitar player.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"Whether you are new to product management or an experienced practitioner, \u003ci\u003eStrategize\u003c\/i\u003e is a must read. You are guaranteed to get new ideas about how to develop or improve your product strategy and how to execute it successfully. It's an essential addition to every product manager's reading list.\"\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMarc Abraham, Senior Product Manager at Notonthehighstreet.com.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"Roman Pichler's latest book provides essential guidance for all product owners and anyone involved in product strategy or roadmapping. I highly recommend it.\"\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMike Cohn, Author of \u003ci\u003eSucceeding with Agile\u003c\/i\u003e, \u003ci\u003eAgile Estimating and Planning\u003c\/i\u003e, and \u003ci\u003eUser Stories Applied\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Pichler Consulting","offers":[{"title":"Default Title","offer_id":47024211558640,"sku":"9780993499203","price":25.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780993499203_p0.jpg?v=1763888258","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780993499203","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}