{"product_id":"9780993543128","title":"What Clients Really Want (And The S**t That Drives Them Crazy): The Essential Insider's Guide for Advertising Agencies on How Account Management Can Create Great Client\/Agency Relationships","description":"What Clients Really Want (And The S**t That Drives Them Crazy) is the essential insider's guide for advertising agencies on how account management can create great client\/agency relationships.\u003cp\u003eThe first book on client\/agency relationships to be written an ex-client, this book gives a true insider's guide as to how account management can stop client\/agency relationships from breaking down and take those relationships from good to great. \u003c\/p\u003e\u003cp\u003eIn this step-by-step guide you will discover:\u003c\/p\u003e\u003cp\u003e• What simple actions you can take today to generate great relationships with your clients.\u003c\/p\u003e\u003cp\u003e• How to gain a deeper understanding of the pressures your clients face and why this is so important. \u003c\/p\u003e\u003cp\u003e• Practical day-to-day advice on how to master positive relationship building behaviours.\u003c\/p\u003e\u003cp\u003e• The strong re-occurring themes that cause client relationships to fall apart and how you can avoid them by applying;\u003cbr\u003eo The 9 essential behaviours to prevent damage to the client\/agency relationship.\u003cbr\u003eo The 5 essential behaviours to take your client\/agency relationships from good to great.\u003c\/p\u003e\u003cp\u003e\"This will be gold dust for client-servicing professionals... it's a great reminder of what you need to do to build a brilliant relationship with your clients and how to be a true partner. It's so important that you get to know them and care for their business and this book shows you what you need to do.\"\u003cbr\u003eRick Kumar, Owner \u0026amp; Director, Moda Consult (Specialist Recruitment for Creative Agencies)\u003c\/p\u003e","brand":"Lifestyles Press","offers":[{"title":"Default Title","offer_id":47036100739312,"sku":"9780993543128","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780993543128_p0.jpg?v=1764105683","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780993543128","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}