{"product_id":"9780994343383","title":"Customer Experience is the Brand","description":"\u003cp\u003eYour customer is now in the driver's seat. They're super-connected, influential within their social networks and have high expectations that their brand interactions will be personalised, contextual and device relevant.\u003c\/p\u003e\u003cp\u003eBrands are facing a highly competitive and commoditised marketplace, where product and service innovation is short-lived and competitive offerings are quickly duplicated, leaving little or no differentiation between one brand and the next.\u003c\/p\u003e\u003cp\u003eTo succeed, your brand will need to build an organisation-wide, customer-first culture where customer needs are consistently met, brand promises are kept, and every touchpoint throughout the customer journey delivers a positive experience that customers want to talk about with their peers.\u003c\/p\u003e\u003cp\u003eCustomer Experience is the Brand has been written for brand leaders to bridge the gap between yesterday's marketing and the next evolution of the brand: customer experience.\u003c\/p\u003e\u003cp\u003eAlex Allwood is a businesswoman and entrepreneur who believes that great experiences get people talking. For over twenty years she has helped brands grow by creating simple, feel-good customer experiences that people want to talk about and share with their peers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Michael Hanrahan Publishing","offers":[{"title":"Default Title","offer_id":49836403163376,"sku":"9780994343383","price":20.99,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780994343383","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}