{"product_id":"9780994425553","title":"Leading Innovation: 5 Steps to Monetising Ideas for Business Growth","description":"Leading Innovation reveals the innovation secrets of senior executives from some of the biggest business names in Australia including Telstra, Origin and CSIRO. This step-by-step book outlines proven strategies for solving critical business problems and monetising ideas - for growth and sustainability.\u003cp\u003eThis book makes innovation truly accessible. Readers are taken on a journey through customer engagement, business model examination, talent management and design thinking.\u003c\/p\u003e\u003cp\u003eThis is a handy companion guide for any leader who wants to make a lasting impact. Transform your corporate, medium sized business or government department using the 5 step method:\u003c\/p\u003e\u003cp\u003eRISK • RELATE • RESONATE • RESOURCE • REVOLUTIONISE\u003c\/p\u003e","brand":"OMNE","offers":[{"title":"Default Title","offer_id":50016951599344,"sku":"9780994425553","price":24.99,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780994425553","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}