{"product_id":"9780994479310","title":"Website Insight: A guide to understanding Google Analytics for every small business","description":"\u003cp\u003e\u003cstrong\u003eWebsite Insight - A guide to understanding Google Analytics for every small business.\u003c\/strong\u003e\u003cbr\u003e \u003cbr\u003e For Business Owners who want to take control of their website, make informed decisions and achieve online success.\u003c\/p\u003e  \u003cp\u003eData is everywhere in today’s world \u0026amp; identifying what is important to your business can be overwhelming. Many people solely rely on their website builders to monitor website activity \u0026amp; report back suggestions \u0026amp; improvements.\u003c\/p\u003e  \u003cp\u003eUnfortunately a lot of these agencies also do not properly understand the reports \u0026amp; your business objectives. Without a clear understanding of what you want to achieve from your website \u0026amp; digital marketing efforts, this data tends to go to waste.\u003c\/p\u003e  \u003cul\u003e  \u003cli\u003eHave you ever had website reports emailed to your inbox only to be ignored and eventually deleted?\u003c\/li\u003e  \u003cli\u003eDo you want to get a better understanding of how your customers use your website \u0026amp; increase conversion rates?\u003c\/li\u003e  \u003cli\u003eWould you like to control your own data \u0026amp; make informed decisions to meet your business goals?\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003eThis book is designed to allow everyday small business owners to better understand their own website data \u0026amp; drive improvements. I believe that you, as a business owner should be able to interpret your own Google Analytics reports, without having to rely on a web builder or digital marketer telling you that “everything is going well”, once a month. Take control of your own data \u0026amp; see for yourself.\u003c\/p\u003e  \u003cp\u003eI am not saying that you don't need web \u0026amp; marketing teams, you do, but by understanding these reports you create a much more powerful digital strategy to meet your goals and business objectives.\u003c\/p\u003e  \u003cp\u003eGoogle Analytics is a very powerful web analytics software platform that can do much more than I am going to explain in this book. I am going to breakdown the different sections of Google Analytics for you \u0026amp; help you understand the basic Google Analytics reports, so you can start to identify what is important to your business \u0026amp; your objectives \u0026amp; start to create a data driven actionable plan.\u003c\/p\u003e  \u003cp\u003eThis is not a technical how-to manual but more of an overview to show you what is available in Google Analytics and to help you get started.\u003c\/p\u003e  \u003cp\u003eIt is my hope that you find the information in this book useful, start to review your website data on a regular basis and truly start to drive your online success.\u003c\/p\u003e","brand":"Netpresence Australia","offers":[{"title":"Default Title","offer_id":47133935206640,"sku":"9780994479310","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780994479310_p0.jpg?v=1763898230","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780994479310","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}