{"product_id":"9780994619808","title":"Logo Process: create BIG logos for small business","description":"\u003cp\u003eMany designers can create a logo. But only 'brilliant designers' create a lasting relationship with their client. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWritten for working art studios, \u003cem\u003eLogo Process\u003c\/em\u003e is the art director’s guide to create BIG logos for small business. It can be read in under an hour and is a lifesaver for time-poor creatives from freelancers and web developers to design students. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDesigners will discover how to:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e• Spend less time on unused logo concepts\u003c\/p\u003e\u003cp\u003e• Get clients invested in a design right at briefing stage\u003c\/p\u003e\u003cp\u003e• Boost recall with tactics big brands use \u003c\/p\u003e\u003cp\u003e• Pitch designs with confidence work won't be rejected\u003c\/p\u003e\u003cp\u003e• Use 27 visual traits to create better logos\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eLogo Process\u003c\/em\u003e deserves a place in the design library of everyone who creates logos for small business or online brands. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis revised second edition includes the best briefing questions to ask before creating a logo and updated pro-forma logo examples. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Deluka Publishers","offers":[{"title":"Default Title","offer_id":47023641526512,"sku":"9780994619808","price":18.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780994619808_p0.jpg?v=1763902236","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780994619808","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}