{"product_id":"9780994630360","title":"Conversion","description":"\u003cp\u003eThis book has been written to enlighten you with the best practice techniques to achieve increased results from your conversion marketing. What’s more, you’ll learn the skills required to plan, prioritise and implement automated marketing programs while having the ability to continually add to your marketing automation programs as the business grows, changes direction or adds new products and\/or services.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book will provide clarity about the key digital marketing automation foundations of conversion marketing. You will know where to invest your budget and where to hold off. I’ll also teach you how to create digital marketing campaigns that align with your company goals and strategy. I’ll include smart ways to develop your marketing\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eassets, how to plan and prioritise your automated marketing, measurement and optimisation techniques, and much, much more.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePacked with invaluable marketing insights, best practice strategies and over 120 diagrams, CONVERSION will show you how to create these optimised automated marketing programs:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eProspect Welcome\u003c\/li\u003e \u003cli\u003eProspect Onboarding\u003c\/li\u003e \u003cli\u003eProspect Lead Nurture\u003c\/li\u003e \u003cli\u003eProspect Newsletter\u003c\/li\u003e \u003cli\u003ePromotional \/ Sale\u003c\/li\u003e \u003cli\u003ePrice Drop Notification\u003c\/li\u003e \u003cli\u003eAbandoned Search\u003c\/li\u003e \u003cli\u003eAbandoned Shopping Cart\u003c\/li\u003e \u003cli\u003eProgressive Profiling\u003c\/li\u003e \u003cli\u003eReminders\u003c\/li\u003e \u003cli\u003eAlerts\u003c\/li\u003e \u003cli\u003eWish Lists (Drop a Hint)\u003c\/li\u003e \u003cli\u003eSaved Baskets\u003c\/li\u003e \u003cli\u003eBack in Stock\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e","brand":"Michael Hanrahan Publishing","offers":[{"title":"Default Title","offer_id":47023524970736,"sku":"9780994630360","price":19.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780994630360_p0.jpg?v=1763898484","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780994630360","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}