{"product_id":"9780994634108","title":"Marketing To Mums: How To Sell More To Australia's Most Powerful Consumer","description":"\u003cp\u003eMums are the powerhouse of the Australian economy - they're responsible for more than 80 per cent of consumer spending. How well do you know them?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhether you are a small business owner who needs to increase sales on a low budget, or a corporate marketing manager, wondering why you're not selling more of a certain product, award-winning businesswoman Katrina McCarter has important information that can help you become more profitable.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eMarketing To Mums\u003c\/strong\u003e\u003c\/em\u003e offers a simple 8-step framework that shows you how to successfully market your product or service to mums.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e- Recognise the diverse nature of mums\u003c\/p\u003e\u003cp\u003e- Avoid the nine mistakes most businesses make\u003c\/p\u003e\u003cp\u003e- Attract mums to your business, then turn them into raving fans\u003c\/p\u003e\u003cp\u003e- Harness the power of social media and word of mouth advertising\u003c\/p\u003e\u003cp\u003e- Grow your business through partnerships\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBy understanding who mums really are and how they make decisions, you will increase sales and improve your bottom line without breaking the bank.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Port Campbell","offers":[{"title":"Default Title","offer_id":49988828889328,"sku":"9780994634108","price":16.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780994634108_p0.jpg?v=1784256742","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780994634108","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}