{"product_id":"9780995527119","title":"The Drive of Business: Strategies for Creating Business Angles","description":"\u003cp\u003eWhat are the alternative business models available for start-ups? What are the business models available for a business in crisis? Why is there a range of different business models? What are the trade-offs between different business models? How can understanding the determinants of a business model be used to create competitive advantage? How can these be used to leverage existing core competencies into new opportunities? What are the different ways to exploit a perceived business opportunity and what are the different strategies available to do this? \u003cem\u003eThe Drive of Business:\u003c\/em\u003e \u003cem\u003eStrategies for Creating Business Angles\u003c\/em\u003e provides answers to these questions. Business opportunities are exploited by selecting an appropriate activity type. There are a range of quite different activity types available to choose from. The combination of the business opportunity and activity type provides a rich range of business angles. This approach to crafting business angles is applied to multi-sided platforms, and design principles are provided for a variety of situations. Strategies for competing under different market contexts are also described, and why market context makes a difference to the selection of the business angle is explained.\u003c\/p\u003e","brand":"Hughes Consulting Limited","offers":[{"title":"Default Title","offer_id":47120749297904,"sku":"9780995527119","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780995527119_p0.jpg?v=1763901000","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780995527119","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}