{"product_id":"9780996003346","title":"Conversations in Communication, Volume 2: Customer Relationship Management (CRM) as a Function of Public Relations","description":"The purpose of this study is to discover if Customer Relationship Management programs can serve as a function of Public Relations in the development of stakeholder relationships. Conversations In Communication, Volume II: Customer Relationship Management (CRM) as a Function of Public Relations analyzes CRM communication by exploring the organization-public relationships between customers and their banking providers. Data is analyzed and explored and practical CRM software options are offered for readers to enhance their organizations.","brand":"Full Media Services","offers":[{"title":"Default Title","offer_id":50088298643696,"sku":"9780996003346","price":24.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780996003346","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}