{"product_id":"9780996095563","title":"The Human Essence of Economics: A Microeconomic Textbook Alternative","description":"\u003ch4\u003e\u003c\/h4\u003e\u003cp\u003eWhat causes mounting excitement in \"The Human Essence of Economics\" is delving into the \u003cstrong\u003epotency of entrepreneurship.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThis is the \u003cstrong\u003esecond book\u003c\/strong\u003e of a four book series. In it Bruce Koerber \u003cstrong\u003ereorients the science of microeconomics.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDeductive reasoning\u003c\/strong\u003e is used to probe deeply into the perspectives of law and order, of human spirit and transformation, and of justice and unity; and the associated human actions are then categorized and incorporated into the new economic model. \u003cstrong\u003eNowhere else will you find a causal-realistic model of this nature.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eExamining \u003cstrong\u003ehuman action at its very core\u003c\/strong\u003e is what microeconomics is all about. By penetrating to the heart to identify the point where action begins, the model opens new vistas. One major significant outcome from this approach, quite remarkably, is the \u003cstrong\u003ediscovery of the origin of value which is assigned subjectively by each individual.\u003c\/strong\u003e This has been the great puzzle and quest of economics from day one.\u003c\/p\u003e\u003cp\u003eAnother confirming evidence of the worth of this approach is recognition that it is the \u003cstrong\u003einherent human nature to search after truth\u003c\/strong\u003e which is the \u003cstrong\u003epower\u003c\/strong\u003e behind the entrepreneurial spirit. Once the entrepreneurial spirit is manifested then discoveries are made and so is the willingness to bear risks.\u003c\/p\u003e\u003cp\u003eThe propensity to be alert and to act is what drives the economy and so \u003cstrong\u003emastery of the skill\u003c\/strong\u003e that utilizes the best qualities and attributes humankind has to offer \u003cstrong\u003emust be the centerpiece of any bona fide microeconomic theory and model.\u003c\/strong\u003e Not to disappoint, this is what you will find in this book and \u003cstrong\u003efortunately\u003c\/strong\u003e it is written in a way that both a general audience and an economics-minded reader will enjoy.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Divine Economy Consulting","offers":[{"title":"Default Title","offer_id":47034953236720,"sku":"9780996095563","price":14.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780996095563_p0.jpg?v=1763889762","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780996095563","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}