{"product_id":"9780996100724","title":"Entrepreneur's Guide To The Lean Brand: How Brand Innovation Builds Passion, Transforms Organizations and Creates Value","description":"\u003ch4\u003eGoodbye, old-school branding. Hello, innovation.\u003c\/h4\u003e\u003cp\u003eAs much as traditional branding may flinch at the idea, the great brands emerging today are no longer being developed by a \"brand genius\" on the 40th floor of a Madison Avenue high rise.\u003c\/p\u003e\u003cp\u003eToday, great brand development isn't about genius, it's about the \u003cb\u003ediscovery of value\u003c\/b\u003e.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Lean Brand\u003c\/i\u003e is the first book to apply lean principles to the marketing black box of branding empowering innovators to \u003cb\u003eexperiment often, iterate quickly, and discover the winning relationship with their audience\u003c\/b\u003e. \u003c\/p\u003e\u003cp\u003eJust as with \"lean startup,\" where you are attempting to eliminate the waste in building products no one wants, \"lean branding\" is about eliminating the waste of building a brand no one wants a relationship with. \u003c\/p\u003e\u003cp\u003eThe cost of failing to innovate with your brand? Millions of dollars in lost sales, missed opportunities for growth, and countless unsatisfied customers. \u003c\/p\u003e\u003cp\u003eThis is not new jargon for old thinking, but a fundamental shift in how brand development works. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Lean Brand\u003c\/i\u003e is the \u003cb\u003enew blueprint\u003c\/b\u003e for building value-based relationships with passionate customers. Distilling years of experience on the frontlines of startup marketing and the lean startup movement, Jeremiah Gardner teams up with \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author Brant Cooper to reveal: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to implement Lean Brand Innovation To \u003cb\u003eDiscover, Create \u0026amp; Deliver New Value\u003c\/b\u003e\n\u003c\/li\u003e\n\u003cli\u003eNew startup marketing techniques for \u003cb\u003eParallel Innovation\u003c\/b\u003e between product management, brand strategy, and business culture\u003c\/li\u003e\n\u003cli\u003eHow to optimize your branding strategy to discover, develop and build passionate customers\u003c\/li\u003e\n\u003cli\u003eHow startups can \u003cb\u003eeliminate waste\u003c\/b\u003e in their customer development and brand strategy using The Lean Brand Framework\u003c\/li\u003e\n\u003cli\u003eHow to use lean startup \u003cb\u003eViability Experiments\u003c\/b\u003e to test and iterate your brand for high growth\u003c\/li\u003e\n\u003cli\u003eA set of practical tools called the \u003cb\u003eLean Brand Stack\u003c\/b\u003e to help you iterate quickly, learn as much as you can, and build passionate relationships with your audience\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cbr\u003eGreat brands must do more than just satisfy customers; they must create passionate ones. \u003cp\u003e\u003ci\u003eThe Lean Brand\u003c\/i\u003e shows you how to develop meaningful relationships with your audience, based on a shared journey of value creation.\u003c\/p\u003e\u003cp\u003eWhether incrementally improving an existing brand, re-branding your enterprise, or building the next great startup, the winning relationship with your audience will come from a process of discovery. This book lays out a brand innovation framework for you to study, practice and iterate on, and eventually make your own.\u003c\/p\u003e","brand":"Market By Numbers","offers":[{"title":"Default Title","offer_id":47036108079344,"sku":"9780996100724","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780996100724_p0.jpg?v=1763902032","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780996100724","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}