{"product_id":"9780996155342","title":"Competition is Irrelevant: The Essential Workbook for Creating a Stand-Out Brand","description":"\u003cp\u003eA well-crafted brand gives you the right kind of visibility and builds your reputation. However, most professionals and small business owners leave their brand to chance--or think their logo is their brand. \u003c\/p\u003e\u003cp\u003eBeing great at what you do isn't enough, explains Peg Marckworth. Your clients need to recognize your unique capabilities and understand why you are the right choice for them. Competition is Irrelevant offers a step-by-step process to identify your unique offering, define your best clients, and determine effective communication strategies. \u003c\/p\u003e\u003cp\u003eCompetition is Irrelevant is a definitive resource for maximizing potential and profits for your business or career.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Marckworth Associates Inc","offers":[{"title":"Default Title","offer_id":47029799256304,"sku":"9780996155342","price":34.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780996155342_p0.jpg?v=1763902189","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780996155342","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}