{"product_id":"9780996186445","title":"Messy on Purpose: The Science Behind Creativity","description":"\u003cp\u003eMany of us wish we could be \u003cstrong\u003emore creative,\u003c\/strong\u003e whenever we wanted. Some of us don’t believe \u003cstrong\u003ewe \u003cem\u003eare\u003c\/em\u003e creative\u003c\/strong\u003e – maybe we have had difficulty with it in the past.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCreativity may seem an \u003cstrong\u003eunattainable, mysterious skill,\u003c\/strong\u003e granted only to that lucky minority of \u003cstrong\u003e“smarter” geniuses,\u003c\/strong\u003e who we hear about in business, technology, writing and other fields. Are they born with this \u003cstrong\u003eability to innovate?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eOne \u003cstrong\u003esecret to creativity \u003c\/strong\u003eis…it really isn’t difficult at all. In fact it is often \u003cstrong\u003eabsurdly easier\u003c\/strong\u003e than we expect. Whether we are writing, painting, composing or coding, the \u003cstrong\u003ecreative \u003cem\u003eapproaches\u003c\/em\u003e \u003c\/strong\u003ewe can take are always the same. For example, any creative project tends to have two stages: the \u003cstrong\u003e\"messy\"\u003c\/strong\u003e stage, and the \u003cstrong\u003e\"perfectionist\" stage. \u003c\/strong\u003eMessiness tends to work better during \u003cstrong\u003erough drafting (quantity), \u003c\/strong\u003ewhile perfectionism tends to work better during \u003cstrong\u003efinal drafting (quality).\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eRead inside for a \u003cstrong\u003efull deconstruction\u003c\/strong\u003e of our creative process, in \u003cstrong\u003eany endeavor!\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Catch Your Creativity","offers":[{"title":"Default Title","offer_id":47021304217840,"sku":"9780996186445","price":12.97,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780996186445_p0.jpg?v=1763952730","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780996186445","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}