{"product_id":"9780996274012","title":"Showmen, Sell It Hot!: Movies as Merchandise in Golden Era Hollywood","description":"\u003cp\u003eA noted Hollywood historian takes a first-ever marketing look at the selling of classic motion pictures generated by Hollywood's fabled movie factories in this lush coffee-table retrospective. Movie buffs will enjoy seeing the effects of the Depression, censorship, world war, the Cold War, television, and the counter-culture movement on the changing tastes of moviegoers, and the way showmen responded with creative and sometimes zany ad campaigns. Chapters include the sexy and salacious pre-Code pictures; the launch of the new dance team of Fred Astaire and Ginger Rogers in \u003ci\u003eFlying Down to Rio\u003c\/i\u003e; MGM’s gamble on the Marx Brothers with\u003ci\u003e A Night at the Opera\u003c\/i\u003e; lavish campaigns for \u003ci\u003eThe Wizard of Oz\u003c\/i\u003e in original release and reissue; creation of a new star, John Wayne, in John Ford’s \u003ci\u003eStagecoach\u003c\/i\u003e; Orson Welles’ failed \u003ci\u003eCitizen Kane\u003c\/i\u003e campaign; Billy Wilder’s unusual and dark Hollywood statement picture, \u003ci\u003eSunset Boulevard\u003c\/i\u003e; the selling of \u003ci\u003eRebel Without a Cause\u003c\/i\u003e, \u003ci\u003eGiant\u003c\/i\u003e, and \u003ci\u003eEast of Eden\u003c\/i\u003e following the death of James Dean; Alfred Hitchcock’s personal gamble with \u003ci\u003ePsycho\u003c\/i\u003e; and much more!\u003c\/p\u003e","brand":"Paladin Communications","offers":[{"title":"Default Title","offer_id":47120715317488,"sku":"9780996274012","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780996274012_p0.jpg?v=1763902476","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780996274012","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}