{"product_id":"9780996347501","title":"Opening a Restaurant: From inception to reception","description":"\u003cp\u003eThis easy-to-read volume includes everything you need to open and run a successful restaurant: \u003c\/p\u003e  \u003cul\u003e  \u003cli\u003eChecklists to help you through every step of the project and keep you on track\u003c\/li\u003e  \u003cli\u003eSample manuals, business plans, contracts, and more\u003c\/li\u003e  \u003cli\u003eTips on defining your public and designing your space\u003c\/li\u003e  \u003cli\u003eShopping lists\u003c\/li\u003e  \u003cli\u003eJob descriptions and hiring recommendations\u003c\/li\u003e  \u003cli\u003eAdvice from the industry's top experts\u003c\/li\u003e  \u003cli\u003eInput from chefs and restaurant owners around the world\u003c\/li\u003e  \u003cli\u003e...and much, much more\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003eMake your restaurant dream a reality with this foolproof guide. \u003c\/p\u003e  \u003cblockquote\u003e \u003cp\u003e\"The variables of the restaurant business are never ending and every opening presents new challenges.    \u003c\/p\u003e  \u003cp\u003eTake a moment and hedge your bet.  Geordy's experience and expertise will help pave the path to a profitable long term operation.  \u003c\/p\u003e  \u003cp\u003eThis is a must read for all restaurateurs.\"\u003c\/p\u003e \u003c\/blockquote\u003e  \u003cp\u003e       Chef Bradley Ogden\u003cbr\u003e  \u003c\/p\u003e  \u003cblockquote\u003e \u003cp\u003e\"A wonderful book and I wish I had it available years ago.  Would have saved a lot of sweat and money!\u003c\/p\u003e  \u003cp\u003e From dream to reality is often a perilous journey, and opening a restaurant one of the most.  But this guidebook, OPENING A RESTAURANT, has got it covered. Reading it you can get it right and enjoy the ride without ever losing heart.  If you start to, read the book again.\"\u003c\/p\u003e \u003c\/blockquote\u003e  \u003cp\u003e Chef Jeremiah Tower\u003cbr\u003e  \u003c\/p\u003e  \u003cblockquote\u003e \u003cp\u003e\"Despite the fact that almost everyone \u003cem\u003eknows\u003c\/em\u003e the road to restaurants as a successful business is literally choking with failures ... so \u003cem\u003efew\u003c\/em\u003e people heed the mortality rates and \u003cem\u003edo \u003c\/em\u003esomething to avoid becoming yet another victim our profession's admittedly alluring ‘siren call’. If you want to create very \u003cem\u003emuch\u003c\/em\u003e better odds for yourself than others… \u003cu\u003eget this book\u003c\/u\u003e by Geordy Murphy. He is a proven performer, operator, coach and Jedi master in a very volatile world! You will even \u003cem\u003eenjoy\u003c\/em\u003e the ride I bet.” \u003c\/p\u003e \u003c\/blockquote\u003e  \u003cp\u003eChef Norman Van Aken\u003cbr\u003e  \u003c\/p\u003e  \u003cblockquote\u003e \u003cp\u003e\"I learned more from my subordinates than all the books and bosses I had over my lifetime in hotels and restaurants.  I knew when I first met Geordy, I was going to learn a lot.  The key to hospitality is to be ‘hospitable,’  Geordy is the quintessential hospitality person as well as one of the best operators I have met.  I learned a lot and you will also.\"\u003c\/p\u003e \u003c\/blockquote\u003e  \u003cp\u003eTom Latour\u003cbr\u003e CEO\/Pres Kimpton Group\u003cbr\u003e Principal Latour Hotels and Resorts\/ Properties\u003c\/p\u003e","brand":"Opening a Restaurant","offers":[{"title":"Default Title","offer_id":47133055680752,"sku":"9780996347501","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780996347501_p0.jpg?v=1763894480","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780996347501","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}