{"product_id":"9780996644914","title":"Marketing for Pharmacist: Providing and Promoting Pharmacy Services","description":"Marketing for Pharmacists, Third Edition, presents new marketing tips and techniques to help pharmacists more effectively serve their patients and customers.\u003cp\u003eHighlights\u003cbr\u003e Gain appreciation of the need to market pharmacist services\u003cbr\u003e Learn methods for designing and managing pharmacy services\u003cbr\u003e Understand advantages and disadvantages of different marketing, segmentation, and promotional strategies\u003cbr\u003e Plan innovative business models for pharmacist services and design profitable business plans to succeed in a competitive health care marketplace\u003c\/p\u003e\u003cp\u003eThis third edition includes extensive updates and new chapters on pricing, marketing channels, marketing communications, and innovation strategies. New topics include discussions of shopper marketing, new pharmacy business models, social media marketing, and service design.\u003c\/p\u003e","brand":"David Holdford","offers":[{"title":"Default Title","offer_id":47023451144432,"sku":"9780996644914","price":18.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780996644914_p0.jpg?v=1763940578","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780996644914","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}