{"product_id":"9780996661300","title":"Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success","description":"\u003cp\u003eThere are plenty of hurdles to overcome running a small business. It may have excellent products and services, investment capital, and an ideal location, BUT, if its brand is lackluster or nonexistent, success will be that much harder to attain.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYour small business’ brand is more than its logo, look, and colors. It emanates from the mindsets, attitudes, and behaviors of anyone and everyone involved in it. And, since success depends on its brand reputation, it’s critical that you do everything possible to ensure that your customers’ experiences are amazing.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eBeyond Your Logo\u003c\/em\u003e delivers 7 strategic ideas with loads of free and low-cost tactics and resources you can implement and use immediately. And, you don’t need any marketing or branding experience to benefit from the guidance Elaine gives you!\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhether you own an existing small business, work for one, or are starting a new one, learn the concepts and tools that can take your company well \u003cem\u003eBeyond Your Logo\u003c\/em\u003e.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eHERE ARE SOME OF THE THINGS READERS WILL LEARN:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eWhat a brand is and why building a strong one is essential to small business success\u003c\/li\u003e \u003cli\u003eHow to put customers at the center of every action\u003c\/li\u003e \u003cli\u003eWhere to find low or no-cost marketing and branding help for your small business\u003c\/li\u003e \u003cli\u003eWhy and how professionalism pays off\u003c\/li\u003e \u003cli\u003eHow being nimble and quick is an advantage to small businesses\u003c\/li\u003e \u003cli\u003eWhat Small Business Social Responsibility (SBSR) is and how to practice and benefit from it\u003c\/li\u003e \u003cli\u003eWhy developing a small business marketing and branding strategy is important for success\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cp\u003eThe book includes:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eA complete guide for developing your company's marketing and branding strategy\u003c\/li\u003e \u003cli\u003eBoth American and Canadian resources and references\u003c\/li\u003e \u003cli\u003eDownloadable Bonus Material\u003c\/li\u003e \u003cli\u003eCharts\/graphics\u003c\/li\u003e \u003cli\u003eTestimonials from bestselling business authors and marketing thought leaders\u003c\/li\u003e \u003cli\u003ePublisher's Cataloging-In-Publication Data for libraries (print edition)\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cp\u003eReaders' Favorite Five Star Award\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Compass Press LLC","offers":[{"title":"Default Title","offer_id":47034862272752,"sku":"9780996661300","price":19.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780996661300_p0.jpg?v=1763900957","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780996661300","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}