{"product_id":"9780996688918","title":"Town INC.: Grow Your Business. Save Your Town. Leave Your Legacy","description":"\u003cp\u003e\u003cstrong\u003eA Rallying Cry!\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003e“Town INC\u003c\/em\u003e\u003cem\u003e is less of a book than it is a rallying cry! You'll never look at any town or city the same way again.”\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAnn Handley, author of Wall Street Journal bestseller, Everybody Writes\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eA groundbreaking book based on a simple, rarely used, concept. Town Inc. a must-read for any entrepreneur who wants to claim their fame and every city leader hoping to turn their place into the next best thing. \u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eJoe Pulizzi, Founder, Content Marketing Institute and Author, Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Remarkable Businesses\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eEmpower Your Business, Your Town, and Your Fellow Citizen to Prosper as Never Before\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eTown Inc. unpacks the deceivingly simple link between building a booming business and growing a prosperous town. The secret, it turns out, is to market your town just as passionately as you market your own business.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eIn cities across America, business leaders are telling uniquely compelling stories to lure other businesses and a willing workforce to relocate to their towns. Their towns flourish and their businesses prosper.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eTypical of the many success stories from which you’ll learn are:\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003e\u003cem\u003eWarsaw, Indiana: The Orthopedic Capital of the World ®. \u003c\/em\u003e\u003c\/li\u003e \u003cli\u003e\u003cem\u003eMuscle Shoals, Alabama: The Hit Record Capital of the World \u003c\/em\u003e\u003c\/li\u003e \u003cli\u003e\u003cem\u003eBatavia, New York: The Greek Yogurt Capital of the World\u003c\/em\u003e\u003c\/li\u003e \u003cli\u003e\u003cem\u003eHamilton, Missouri: The Quick Quilting Capital of the World\u003c\/em\u003e\u003c\/li\u003e \u003cli\u003e\u003cem\u003eElkhart, Indiana: The RV Capital of the World\u003c\/em\u003e\u003c\/li\u003e \u003cli\u003e\u003cem\u003eDetroit Michigan’s rebirth as: The Luxury Goods Manufacturing Capital of the America\u003c\/em\u003e\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cp\u003eYour town can become just as famous and just as prosperous. Learn and use \u003cstrong\u003eTown Inc.’s\u003c\/strong\u003e proven formula to create a compelling story that will fuel your town’s and your business’ long-lasting prosperity. The key is to stake a unique claim that will be easy for local visionaries, business owners, and citizens to embrace and to market across the country and around the world.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eLet’s stake your claim.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Monumental Shift","offers":[{"title":"Default Title","offer_id":49893928927472,"sku":"9780996688918","price":24.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780996688918","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}