{"product_id":"9780996712101","title":"Mining Your Own Business: A Primer for Executives on Understanding and Employing Data Mining and Predictive Analytics","description":"\u003cp\u003eData Mining and Predictive Analytics –\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e21\u003csup\u003est\u003c\/sup\u003e Century’s Most Powerful New Management Tools\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn this practical guide for organizational leaders and top-level executives, industry experts Jeff Deal and Gerhard Pilcher explain in clear, understandable English…\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eWhat data mining and predictive analytics are \u003c\/li\u003e \u003cli\u003eWhy they are such powerful management tools\u003c\/li\u003e \u003cli\u003eHow and when to use them for greatest positive\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cp\u003eimpact across a broad spectrum of industries\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eComplete with solid advice and instructive case histories, it demonstrates how to harness the power of data mining and predictive analytics, while avoiding costly mistakes. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eUse it to gain a quick overview of the subject and as a handy resource to be referred to again and again.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIf you’re preparing to lead or participate in a data analytics initiative, this is the one book you must read!\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eReceiving early, strong praise from business government leaders who are using these powerful management tools to achieve dramatic goals for projects and their organizations.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Data Science Publishing","offers":[{"title":"Default Title","offer_id":47021367689456,"sku":"9780996712101","price":19.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780996712101_p0.jpg?v=1763894955","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780996712101","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}